Why I Chose Morning Owl 100% Latex Mattress Over Others?

Mohsin Alqab
4 min readFeb 11, 2021

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In my last article, I wrote how Morning Owl 100% latex mattress helped me get rid of my back pain. But I forgot to share why I chose Morning Owl over many other latex mattress brands out there. In this article, I have shared my criteria for selecting the best natural latex mattress for back pain.

Morning Owl 100% Latex Mattress: Why It Stood Out for Me?

When I was looking for the best mattress and even other products to solve my back pain issue, I read multiple guides online. When I finally decided that I wanted to go for a 100% natural latex mattress, the decision for the best brand was not instant. It took me approximately nine days to understand the specifications offered by various mattresses and compare the top brands.

Even though I went through many mattress buying guides, my selection was not limited to a single webpage. I made my own checklist as per my preferences and requirements. Even today when I rave about Morning Owl 100% latex mattress and tell people who it worked wonders for me, people ask me why only it?

Top Reasons I Opted for Morning Owl Mattress

When I was going through various mattress variants in-depth, I knew I had to purchase a highly breathable, supportive, medium-firm, hypoallergenic, and most importantly, a comfortable mattress. While all the brands offered the same features and claimed to work better than their competitors, I knew I didn’t still feel the spark because there was nothing that looked extraordinary.

That is when I came across Morning Owl 100% latex mattress and after deep analysis of the available mattresses, pricing, features, etc., I knew it was the one. So, here are a few things I loved about Morning Owl and didn’t find in other natural latex mattress brands.

1. A Completely New Approach to Nature-Friendliness

I see many brands talk about eco-friendliness but only in a few sections of their website — maybe for the formality. But I saw Morning Owl’s approach towards the environment was exceptional. The brand talks about natural-friendliness almost everywhere and tries educating its customers to be so as well.

2. 100 Nights of Free Trial

Usually, mattress brands only offer 30 nights of free trial but Morning Owl 100% latex mattress comes with 100 nights of free trial which is insane. I don’t clearly remember the other brand I saw that offered 100 nights but I wasn’t happy about other things offered.

100 Nights Free Trial

3. Emphasis on Breathability

I don’t see a lot of brands talk about high breathability a lot because their mattresses are just moderately breathable. Morning Owl knows that its mattresses are ergonomically designed using pin core holes and that is why they keep repeating it loudly and proudly that their mattress is breathable. They further emphasize the importance of sleeping on a mattress with excellent air circulation which again, I don’t see a lot of brands talk about.

4. India’s First OEKO-TEX Standard 100 & eco-INSTITUT Certified Brand

Many mattress brands call themselves organic or natural by adding the top layer made up of 100% pure latex. These taglines are misleading because such mattresses are not fully organic or natural. First, Morning Owl clarifies that it is impossible to manufacture a 100% organic natural latex mattress because various additives and fillers are required to turn latex sap into a mattress.

So, even if the additives and fillers are non-toxic, the mattress cannot be 100% organic. Hence, the brand calls itself a 100% natural latex brand and proves so by its OEKO-TEX Standard 100, eco-INSTITUT, BRIT QUALIS, and ISO certification. No other Indian mattress brand has yet acquired all four of these certifications altogether which increases my confidence in Morning Owl.

5. They’re Not Interested in Making Money

Of course like every other brand, Morning Owl also sells its mattresses for their bread and butter but their approach to selling their mattresses is unique. More than making money, they are interested in delivering quality sleep in all households. The brand emphasizes multiple times that one must not opt for cheap mattresses and risk his life just to save a little money.

Morning Owl always offers to sell its mattress at a no-cost EMI facility so that the sleeper can get good sleep and get rid of body aches without worrying about making a hefty investment. Furthermore, they give exclusive discounts to their customers to deliver deep sleep to every person in India.

Wrapping Up

These are not all the reasons I opted for Morning Owl. The brand also impresses me due to its flexible policies, top-notch customer service, and medium-firmness. Like I said in my previous article, the brand hasn’t sponsored me for talking about it. The owners probably don’t even know I talk about them but I believe when you know something unique, why not share it with others and help them out too.

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Mohsin Alqab
Mohsin Alqab

Written by Mohsin Alqab

I’m Mohsin— a mattress expert and a creative writer. Hover through my content to get a clear idea of what exactly I write and stay informed!

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